Welcome to Deirdre of London, the premier online supplier of ballroom gowns and men's ballroom dance wear. We have products ranging from elegant formal ballroom dance gowns and ballroom competition dresses for formal dance fashion, to the popular red Latin ballroom dress and other Latin dance costumes. Our dance wear accessory selection includes Swarovski crystal necklaces, chokers and more, as well as an assortment of men's dance accessories including bow ties. Our broad selection of ballroom dancing gowns and seductive Latin dance dresses is sure to impress you. From gowns to men's Latin shirts, Deirdre of London has your dancewear needs covered.

Design Process for Women

Be sure and use the printable sketches,
(latin sketch) | (smooth sketch sheet)
they are a great tool and the beginning of the creative process.

As a dancer for many years Deirdre knows what is required to deliver a quality Ballgown or dress to a satisfied customer. Her attention to detail and determination to provide original creations is of utmost importance.
Deirdre has refined the design process that will include:

A private meeting with the client
This can occur either at a competition with a Deirdre of London representative or at Deirdre's place of business. (or see web orders below)

Style
Choosing a style is the primary objective of this meeting. The client can choose from designs on our extensive website or a Deirdre of London representative will assist by helping the client determine which style is most flattering by accentuating the client's finest features. Sketches will be drawn until the desired style is achieved.

Choice of Fabric and Colors

This is the next step. Lots of swatches are shown so that the most suitable color and fabric can be selected. More sketches are drawn using various color combinations.

Measurements are taken

Deirdre of London knows what is required for a Ballgown or dress to make it conform to the body and accent the dancer's body motion. EVERY garment is hand cut by Deirdre herself to insure a custom fit.

Preliminary Fitting

The gown and body suit will be tried on in its barest state and tailors marks will be made for a perfect fit. Deirdre prefers to do this herself and is available at many of the competitions around the country. If she is not in your area you may accomplish this by phone and/or fax with the assistance of a Deirdre of London representative, another dressmaker, teacher or fellow dancer.
 

Completion of the finished product

Deirdre adds the finishing details and the Ballgown or dress is shipped to the client. In the rare instance that additional alterations are required, they can be made at a competition or returned to Deirdre and reshipped.

Web Orders

The idea of this website is for clients to look through the site as an album.
Swatches can be sent with sketches for $50.00
Measurement sheets and sketch sheets are on the website and available for download.
Deirdre will go through the website with you and you can print the pages that show a sleeve you like on one gown and a back from another gown.
Deirdre will sketch your design from your conversations.
Once an order is placed and a commitment is made, a sketch along with fabric swatches will be mailed for your final approval. Deirdre will then begin to create your custom designed Ballgown or dress.

REMEMBER
All Deirdre of London Ballgowns and dresses are "One of a Kind" and are individually made by Deirdre herself with the finest quality materials from England and authentic stone crystals from Swarovski. There is NO mass production with cheap materials and workmanship from Asia on sale by Deirdre of London